Notes from the studio.
Plain-English thinking on Google Ads, SEO, conversion and how to choose an agency. Written by the founder, for Australian businesses trying to get more out of their marketing.
How much should a small business spend on Google Ads in Australia?
There is no universal number. Here is how to work a sensible Google Ads budget backwards from your average sale and margins.
Read articleWhy your website isn't converting (and how to fix it before spending more on ads)
If your site is a leaky bucket, more traffic just spills faster. The common culprits and the order to fix them in.
Read articleSEO or Google Ads: which should an Australian business invest in first?
Paid ads are fast and rented. SEO is slow and owned. How to decide which to start with based on your timeframe, budget and margins.
Read articleWhat to look for in a digital marketing agency (and the red flags to avoid)
Transparency, account ownership and honest reporting. The green flags, the red flags, and the questions worth asking before you sign.
Read article
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