Every Channel. One System.
We don't run isolated campaigns. We build connected systems where every channel reinforces the others, run by the founder for businesses across Australia.
Search Engine Optimisation
Dominate organic search
We build SEO that compounds. No shortcuts, no jargon — just technical fixes, strategic content and authority that put you in front of the right buyers and keep you there.
SEO servicesWhat's Included
- Technical SEO audits & fixes
- Keyword strategy & content planning
- Link building & digital PR
- Local SEO for Australian businesses
- Monthly reporting on rankings & revenue impact
Google Ads
Capture high-intent buyers
We build Google Ads that target buyers, not browsers. Every campaign is structured for conversion at the lowest sensible cost, then optimised continually against what's actually generating revenue.
Google Ads managementWhat's Included
- Search, Display & Shopping campaigns
- Landing page alignment
- Conversion tracking & attribution
- Bid strategy optimisation
- Negative keyword management
Meta Ads
Reach & convert on Facebook and Instagram
We create Meta campaigns that don't just get attention, they generate revenue. From creative to audience to funnel, every element is built to move people from scroll to sale.
Meta Ads managementWhat's Included
- Creative strategy & ad design
- Audience research & lookalikes
- Retargeting & funnel sequencing
- A/B testing frameworks
- ROAS-focused optimisation
LinkedIn Ads
Reach decision-makers in B2B
LinkedIn is the strongest B2B advertising platform out there. We use it to put your business in front of the exact decision-makers who can sign the deal.
LinkedIn AdsWhat's Included
- Account-based marketing campaigns
- Sponsored content & InMail
- Lead gen form campaigns
- Job title & industry targeting
- Pipeline tracking & reporting
Website Design
Convert more of the traffic you're already getting
Your website is the final step between a click and a customer. We design and build sites engineered for one thing: turning visitors into leads and sales.
Website designWhat's Included
- Conversion-optimised design
- Landing page creation
- Mobile-first responsive builds
- Speed & Core Web Vitals optimisation
- A/B testing & CRO
Questions we get a lot.
What services does Obsidian Lab offer?+
SEO, Google Ads, Meta Ads, LinkedIn Ads, conversion-focused web design and AI automation, run together as one connected system rather than as separate services.
Do you work with businesses outside Melbourne?+
Yes. We're based in Melbourne and work with businesses right across Australia.
What's included in the free audit?+
We review your ad accounts, your tracking and analytics, your website and how it converts, and where your leads are coming from, then tell you what we'd change and why. You get it whether or not you work with us.
Who will I be working with?+
You work directly with the person doing the work, from the first audit through to delivery. No account managers and no junior hand-offs.
How long before I see results?+
Paid ads can move quickly once tracking and targeting are right, while SEO builds over months. We focus on early momentum, but we don't make specific numerical promises.
How much does it cost?+
It depends on your goals and which channels make sense, so we scope it after the free audit rather than quoting a one-size-fits-all price.
Ready to turn marketing into revenue?
Book a free strategy call with the founder. We'll walk through your funnel, where it's leaking, and what a connected system would look like for your business.